Dünya ekonomisinin motoru haline gelen Çin’den gelen
haberler artık şaşırtmıyor. En son Haber Çin Komunist Partisi’nin sözcülüğünü
yapan The People’s Daily gazetesi’nin internet sitesi people.com.cn halka
açılmaya karar verdi. Mao’nun doktirinin tüm Çin halkına yayan Halkın Günlüğü’nün internet sitesinin halka
açılması, tümüyle Çin’in 500 milyona varan internet kullanıcısına daha iyi
hizmet vermek için yapılacak yatırımlarda harcanacak. Bu satıştan beklenen
gelir ise yaklaşık 55 milyon sterlin. Uzmanlar yakında, Çin’in resmi haber
ajansı Xinhua’nın da halka açılarak hisselerinin Şangay Borsası’nda işlem
görebileceğini belirtiyorlar. Haberin orjinali için haberin devamını tıklayın.
In its Maoist, doctrinaire prime, the People¶s Daily
newspaper railed against capitalists
as the rapacious agents of all human misery. In 2012, it
needs their money to build a
more snazzy website. After months of heavy hints and direct
encouragement from Beijing, the mouthpiece of the Chinese Communist Party
revealed yesterday that it planned to sell shares in its
People.com.cn web portal on the Shanghai Stock Exchange.
With the 537 million yuan (£55 million) it hopes to raise from this exercise in
freemarket capitalism, the website of the People¶s Daily intends to arm itself
for
increasingly uncomfortable times.
Recent high-profile bursts of rhetoric, including President
Hu¶s warning against
Western influences, have highlighted fears within government
that it is losing the
battle for control of the web. Beijing knows it can fight
with censorship and other tools,
but has devised few strategies to exploit the web as another
tentacle of state influence.11 01 2012 Mao¶s mouthpiece turns to capitalism to
fight web rivals | The Times
Other state-owned media outlets, including the Xinhua news
agency and a range of
newspapers, are also believed to be considering plans to
list shares in Shanghai in an
attempt to fund more aggressive appeals to China¶s estimated
500 million internet
users. Since 1948 the
People¶s Daily has stood as the formal mouthpiece of the Communist
Party: providing a dependably arid and propagandist read
every morning even as
Chinese society has been transformed under its gaze. It has
never strayed far from its
roots: the newspaper¶s masthead was handwritten by Mao
Zedong and it continues to
channel the latest policies and theories of the Party to its
2.45 million subscribers.
But when it established its People.com.cn portal in 1997,
the paper exported all those
turgid reports to a medium where the private sector rapidly
began to produce far more
attractive and commercially ambitious online fare.
By turning to the very market mechanisms its parent
newspaper once so despised,
People.com.cn believes it can lay its hands on the sort of
financing required to vie for
attention in an age of microblogs, online social networks
and the declining influence of
the Party¶s theories.
In the prospectus for the share sale, claimed level of
traffic is 19,608 visitors for every
one million people at present surfing the web in China.
Sina, the privately owned portal
whose Twitter-like Weibo platform commands huge
participation, has nearly 250,000
visitors for every million online.
The prospectus has sparked numerous lines of speculation,
not least the fact that the
company¶s listed status will force the media group to reveal
at least something about its
previously secretive finances. The prospectus also struggled
to explain precisely how
the new financing would translate into a great leap forward
for online readership and
influence.
Chinese “netizens”, meanwhile, focused on a part of the
investment plan that budgeted
for 40 iPhones and iPads priced at about twice the present
market rates.
Other state-owned Chinese newspapers have become visibly
nervous about their
declining influence. Last weekend, the Shaanxi Daily devoted
a large portion of its
front page to an article berating the local offices of China
Unicom, the telecoms
company, for cancelling their subscription to the official
provincial newspaper.
The article cited a recent meeting at which provincial
officials and all levels of
government were called on to “fulfil party newspaper and
magazine distribution tasks
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